feat: 新增纤益减肥益生菌全套示例数据

- mock_sync.py: 新增6个减肥场景模板(成交/异议/咨询/对比/复购) + 分配给李娜和王强 - analyze.py: 扩展关键词(减肥/减脂/B420/纤益/代餐等) + 行业识别支持年轻女性 + LLM prompt增加减肥产品背景 - run_demo.sh: 新增4条减肥益生菌预置成交记录(小鹿/阿狸/小鹿复购)
2026-07-15 11:56:20 +08:00
parent fdf1bb44be
commit 0c12948fa4
3 changed files with 203 additions and 12 deletions
@@ -299,6 +299,150 @@ SCENARIO_VARIANTS = [
    },
 ]

+# ---------------------------------------------------------------------------
+# 减肥益生菌场景模板 — 纤益益生菌（女性减肥）
+# ---------------------------------------------------------------------------
+
+DIET_SCENARIOS = [
+    {
+        "name": "减肥咨询后成交",
+        "stage": "成交",
+        "contact": {
+            "nickname": "小鹿同学",
+            "remark": "小鹿-减肥-26岁",
+            "industry": "年轻女性",
+            "intent_level": "high",
+        },
+        "messages": [
+            ("customer", "text", "你好，看到你朋友圈发的减肥益生菌，真的有用吗？"),
+            ("sales", "text", "小鹿你好！是的，我们这款纤益益生菌含专利B420菌株，临床验证可以减少体脂率。请问你目前身高体重多少？"),
+            ("customer", "text", "163cm，125斤，想减到110"),
+            ("sales", "text", "了解了，BMI偏高一丢丢。B420菌株是通过调节肠道菌群来促进脂肪代谢的，不需要节食，不腹泻，健康减脂"),
+            ("customer", "text", "不用节食？那我感兴趣，之前试过节食反弹了"),
+            ("sales", "text", "对，节食反弹是因为代谢没调好。益生菌是从根源改善肠道代谢，配合正常饮食就能看到效果"),
+            ("sales", "image", "[图片：B420菌株临床数据]"),
+            ("customer", "text", "看起来有科学依据，多少钱？"),
+            ("sales", "text", "单盒328元30天用量，建议2盒一个周期656元，坚持2个月效果明显"),
+            ("customer", "text", "2盒656是吧，有没有优惠？"),
+            ("sales", "text", "现在新客户首单送一盒膳食纤维体验装，配合吃效果更好"),
+            ("customer", "text", "好的，那来2盒"),
+            ("sales", "text", "好的小鹿！纤益益生菌2盒套餐656元，送膳食纤维体验装，您方便现在付款吗？"),
+            ("customer", "text", "付了，麻烦尽快发货"),
+            ("sales", "text", "收到！今天就发顺丰，另外附上饮食建议手册"),
+            ("customer", "emoji", "[表情：期待]"),
+        ],
+    },
+    {
+        "name": "产后减肥咨询后犹豫",
+        "stage": "异议处理",
+        "contact": {
+            "nickname": "暖暖妈咪",
+            "remark": "暖暖妈-产后减肥-29岁",
+            "industry": "年轻女性",
+            "intent_level": "medium",
+        },
+        "messages": [
+            ("customer", "text", "你好，生完宝宝一直瘦不下来，益生菌能帮到吗？"),
+            ("sales", "text", "暖暖妈你好！产后体重管理确实是个痛点。我们的B420菌株专门针对脂肪代谢，很多产后妈妈反馈不错"),
+            ("customer", "text", "哺乳期可以吃吗？"),
+            ("sales", "text", "建议断奶后再吃哦，哺乳期不太适合"),
+            ("customer", "text", "那我家宝宝8个月还在喂奶"),
+            ("sales", "text", "可以等断奶后再开始，现在先了解一下"),
+            ("customer", "text", "多少钱？"),
+            ("sales", "text", "单盒328，2盒套餐656"),
+            ("customer", "text", "有点贵，等断奶再说吧"),
+            ("sales", "text", "没关系的，可以先关注我朋友圈，有活动会通知你"),
+            ("customer", "text", "好的，谢谢"),
+        ],
+    },
+    {
+        "name": "朋友推荐来咨询减肥",
+        "stage": "需求发现",
+        "contact": {
+            "nickname": "Cici",
+            "remark": "Cici-朋友推荐-减肥",
+            "industry": "年轻女性",
+            "intent_level": "medium",
+        },
+        "messages": [
+            ("customer", "text", "你好，是小鹿推荐我加你的，她说你这边减肥益生菌不错"),
+            ("sales", "text", "Cici你好！谢谢小鹿推荐，请问你想减多少？"),
+            ("customer", "text", "想减10斤左右，主要是肚子和大腿"),
+            ("sales", "text", "B420菌株正好针对腹部脂肪，通过调节肠道菌群促进代谢。小鹿吃了2个月减了8斤"),
+            ("customer", "text", "真的假的？她那么快就有效果了？"),
+            ("sales", "text", "个体差异有的，但B420有临床数据支持，平均12周减少体脂率3-5%"),
+            ("sales", "image", "[图片：临床数据图表]"),
+            ("customer", "text", "成分安全吗？有没有拉肚子之类的副作用？"),
+            ("sales", "text", "完全安全，不腹泻不节食，是通过调节肠道菌群自然减脂"),
+            ("customer", "text", "好的，我先了解一下"),
+            ("sales", "text", "没问题，给你发个产品详情页看看"),
+            ("sales", "link", "[链接：纤益益生菌详情页]"),
+        ],
+    },
+    {
+        "name": "对比其他减肥产品后选择",
+        "stage": "成交",
+        "contact": {
+            "nickname": "阿狸",
+            "remark": "阿狸-对比代餐-24岁",
+            "industry": "年轻女性",
+            "intent_level": "high",
+        },
+        "messages": [
+            ("customer", "text", "你好，我在对比你们益生菌和代餐奶昔，哪个效果好？"),
+            ("sales", "text", "阿狸你好！代餐是控制热量摄入，益生菌是调节肠道代谢，原理不同。代餐停了容易反弹，益生菌是从根源改善"),
+            ("customer", "text", "我之前吃过代餐，确实反弹了"),
+            ("sales", "text", "对，代餐靠饿，益生菌靠调。B420菌株有临床验证，不节食不腹泻，健康减脂"),
+            ("customer", "text", "那你们的价格呢？代餐一个月也要三四百"),
+            ("sales", "text", "单盒328元一个月，2盒套餐656元两个月。比代餐便宜，而且不用挨饿"),
+            ("customer", "text", "听着不错，但效果不好怎么办？"),
+            ("sales", "text", "我们有售后指导，配合饮食建议手册一起用。小鹿2个月减了8斤，Cici也在吃"),
+            ("sales", "link", "[链接：客户真实反馈]"),
+            ("customer", "text", "好的，来2盒试试"),
+            ("sales", "text", "好的阿狸！纤益益生菌2盒656元，今天就发货"),
+            ("customer", "text", "已付款"),
+            ("sales", "text", "收到！顺丰今天发，附饮食建议手册"),
+        ],
+    },
+    {
+        "name": "价格异议后放弃",
+        "stage": "异议处理",
+        "contact": {
+            "nickname": "小丸子",
+            "remark": "小丸子-价格异议-减肥",
+            "industry": "年轻女性",
+            "intent_level": "low",
+        },
+        "messages": [
+            ("customer", "text", "减肥益生菌多少钱？"),
+            ("sales", "text", "小丸子你好！单盒328，2盒套餐656"),
+            ("customer", "text", "好贵，网上益生菌才几十块"),
+            ("sales", "text", "我们含专利B420菌株，有临床验证减脂效果，和普通益生菌不一样"),
+            ("customer", "text", "但也太贵了，算了吧"),
+            ("sales", "text", "理解，可以关注朋友圈，有活动时会通知"),
+            ("customer", "text", "好的"),
+        ],
+    },
+    {
+        "name": "长期跟进后复购",
+        "stage": "成交",
+        "contact": {
+            "nickname": "小鹿同学",
+            "remark": "小鹿-复购-已减8斤",
+            "industry": "年轻女性",
+            "intent_level": "high",
+        },
+        "messages": [
+            ("customer", "text", "吃了2个月瘦了8斤，想继续买"),
+            ("sales", "text", "太棒了小鹿！B420效果确实不错，继续吃巩固一下"),
+            ("customer", "text", "再买2盒"),
+            ("sales", "text", "好的！老客户复购送一盒膳食纤维，2盒656元"),
+            ("customer", "text", "好的，付款了"),
+            ("sales", "text", "收到！今天就发货，继续加油"),
+        ],
+    },
+]
+
 # ---------------------------------------------------------------------------
 # 非客户联系人模板
 # ---------------------------------------------------------------------------
@@ -462,7 +606,7 @@ GROUP_TEMPLATES = [
 # scenario_index 指向 SCENARIO_TEMPLATES, variant_name 指向 SCENARIO_VARIANTS

 SALESPERSON_ASSIGNMENTS = {
-    1: [  # 张伟 — 资深
+    1: [  # 张伟 — 资深（儿童益生菌为主）
        ("scenario_0", None, None),       # 湿疹成交
        ("scenario_2", None, None),       # 朋友推荐
        ("variant_食物过敏咨询后成交", None, None),
@@ -480,12 +624,16 @@ SALESPERSON_ASSIGNMENTS = {
        ("group", "宝妈育儿交流群", ""),
        ("group", "过敏宝宝互助群", ""),
    ],
-    2: [  # 李娜 — 新人
-        ("scenario_1", None, None),       # 鼻炎犹豫
+    2: [  # 李娜 — 新人（减肥益生菌为主）
+        ("scenario_1", None, None),       # 鼻炎犹豫（儿童）
        ("variant_价格异议后放弃", None, None),
-        ("scenario_4", None, None),       # 竞品对比
+        ("scenario_4", None, None),       # 竞品对比（儿童）
        ("variant_过早报价后被拒", None, None),
        ("scenario_2", "甜甜妈", "甜甜妈-推荐咨询"),
+        # 减肥益生菌场景
+        ("diet_0", None, None),           # 减肥咨询后成交（小鹿）
+        ("diet_1", None, None),           # 产后减肥犹豫（暖暖妈）
+        ("diet_2", None, None),           # 朋友推荐咨询减肥（Cici）
        # 潜在客户
        ("scenario_2", "球球妈妈", "球球妈-咨询"),
        ("scenario_2", "米米妈", "米米妈-咨询"),
@@ -497,12 +645,16 @@ SALESPERSON_ASSIGNMENTS = {
        ("group", "宝妈育儿交流群", ""),
        ("group", "育儿干货分享群", ""),
    ],
-    3: [  # 王强 — 中等
-        ("scenario_4", None, None),       # 竞品对比
-        ("scenario_3", None, None),       # 长期跟进复购
+    3: [  # 王强 — 中等（两个产品线都做）
+        ("scenario_4", None, None),       # 竞品对比（儿童）
+        ("scenario_3", None, None),       # 长期跟进复购（儿童）
        ("variant_腹泻咨询后成交", None, None),
        ("variant_安全顾虑后犹豫", None, None),
        ("scenario_2", "星星妈", "星星妈-推荐咨询"),
+        # 减肥益生菌场景
+        ("diet_3", None, None),           # 对比代餐后成交（阿狸）
+        ("diet_5", None, None),           # 减肥复购（小鹿）
+        ("diet_4", None, None),           # 减肥价格异议（小丸子）
        # 潜在客户
        ("scenario_2", "晨晨妈妈", "晨晨妈-咨询"),
        ("scenario_2", "露露妈", "露露妈-咨询"),
@@ -548,6 +700,14 @@ def generate_contacts_for_salesperson(sp_id: int):
            is_group = False
            wx_username = f"{SALESPERSONS[sp_id]['wx_account']}_contact_{i+1}"
            result.append((nick, remark, is_group, wx_username, tpl))
+        elif kind.startswith("diet_"):
+            idx = int(kind.split("_")[1])
+            tpl = DIET_SCENARIOS[idx]
+            nick = nick_override or tpl["contact"]["nickname"]
+            remark = remark_override or tpl["contact"].get("remark", "")
+            is_group = False
+            wx_username = f"{SALESPERSONS[sp_id]['wx_account']}_contact_{i+1}"
+            result.append((nick, remark, is_group, wx_username, tpl))
        elif kind == "non_customer":
            nick = nick_override
            remark = remark_override or ""
@@ -38,32 +38,36 @@ DASHSCOPE_MODEL = "qwen-plus"
 SYMPTOM_WORDS = [
    "湿疹", "过敏", "鼻炎", "腹泻", "便秘", "免疫力", "体质", "红疹",
    "胀气", "拉肚子", "打喷嚏", "流鼻涕", "感冒", "食物过敏", "牛奶蛋白过敏",
+    "减肥", "减脂", "瘦身", "产后", "体脂", "肚子", "大腿", "反弹", "代餐",
 ]

 PRODUCT_WORDS = [
    "益生菌", "菌株", "进口", "配方", "成分", "丹麦", "鼠李糖", "无敏",
    "LGG", "临床", "调理", "肠道", "免疫",
+    "B420", "纤益", "脂肪代谢", "减脂", "肠道代谢", "膳食纤维",
 ]

 PRICE_WORDS = [
    "价格", "多少钱", "费用", "报价", "优惠", "套餐", "盒", "周期",
-    "298", "798", "1499", "贵", "便宜", "划算",
+    "298", "798", "1499", "328", "656", "贵", "便宜", "划算",
 ]

 DEAL_WORDS = [
    "下单", "付款", "发货", "来几盒", "定了", "来3盒",
    "来6盒", "已付", "转过去", "签收", "已经转", "麻烦尽快发",
+    "来2盒", "付了", "已付款",
 ]

 OBJECTION_WORDS = [
    "贵", "太贵", "考虑", "商量", "老公", "副作用", "安全吗", "有没有效",
    "没用过", "合生元", "对比", "担心", "再看看", "网上", "几十块",
+    "哺乳期", "反弹", "代餐", "节食", "拉肚子",
 ]

 # 阶段关键词（按优先级排序）
 STAGE_KEYWORDS = [
    ("成交", DEAL_WORDS),
-    ("报价", ["多少钱", "价格", "套餐", "298", "798", "1499", "报价"]),
+    ("报价", ["多少钱", "价格", "套餐", "298", "798", "1499", "328", "656", "报价"]),
    ("异议处理", OBJECTION_WORDS),
    ("需求发现", SYMPTOM_WORDS + ["什么情况", "多大了", "几个月", "症状"]),
    ("建立联系", ["你好", "在吗", "请问"]),
@@ -122,8 +126,9 @@ def identify_customer(messages: list[dict], salesperson_name: str | None = None)
        if len(key_needs) >= 3:
            break

-    # 行业
-    industry = "宝妈"
+    # 行业：减肥相关标记为年轻女性，否则宝妈
+    diet_words = ["减肥", "减脂", "瘦身", "B420", "纤益", "代餐", "体脂", "产后减肥"]
+    industry = "年轻女性" if any(w in all_text for w in diet_words) else "宝妈"

    return {
        "is_customer": True,
@@ -171,7 +176,8 @@ def generate_summary_llm(messages: list[dict]) -> dict | None:
    prompt = f"""你是一个微信销售对话分析助手。以下是销售与客户的微信对话记录，请分析并输出 JSON 格式的沟通摘要。

 ## 产品背景
-益童宝儿童益生菌粉：丹麦进口菌株，主打小儿抗过敏（湿疹、鼻炎、食物过敏），298元/盒，3盒套餐798元，6盒套餐1499元。目标客户是宝妈。
+1. 益童宝儿童益生菌粉：丹麦进口菌株，主打小儿抗过敏（湿疹、鼻炎、食物过敏），298元/盒，3盒套餐798元，6盒套餐1499元。目标客户是宝妈。
+2. 纤益减肥益生菌：含专利B420菌株，主打健康减脂不反弹，不节食不腹泻，通过调节肠道菌群促进脂肪代谢。328元/盒（30天用量），2盒套餐656元。目标客户是18-35岁有体重管理需求的年轻女性。

 ## 对话记录
 {dialog_text}
@@ -95,6 +95,31 @@ SELECT s.id, cu.id, 1, '益童宝益生菌 3盒套餐', 798, '2026-06-20', 'clos
 FROM salesperson s, customer cu
 WHERE s.id = 3 AND cu.salesperson_id = 3 AND cu.customer_name LIKE '糖糖%'
 AND NOT EXISTS (SELECT 1 FROM deal WHERE customer_id = cu.id AND product_name = '益童宝益生菌 3盒套餐' AND deal_date = '2026-06-20');
+
+-- 减肥益生菌预置成交
+INSERT INTO deal (salesperson_id, customer_id, product_id, product_name, amount, deal_date, status)
+SELECT s.id, cu.id, 4, '纤益益生菌 2盒套餐', 656, '2026-07-08', 'closed'
+FROM salesperson s, customer cu
+WHERE s.id = 2 AND cu.salesperson_id = 2 AND cu.customer_name LIKE '小鹿%'
+AND NOT EXISTS (SELECT 1 FROM deal WHERE customer_id = cu.id AND product_name = '纤益益生菌 2盒套餐' AND deal_date = '2026-07-08');
+
+INSERT INTO deal (salesperson_id, customer_id, product_id, product_name, amount, deal_date, status)
+SELECT s.id, cu.id, 4, '纤益益生菌 2盒套餐', 656, '2026-07-14', 'closed'
+FROM salesperson s, customer cu
+WHERE s.id = 3 AND cu.salesperson_id = 3 AND cu.customer_name LIKE '阿狸%'
+AND NOT EXISTS (SELECT 1 FROM deal WHERE customer_id = cu.id AND product_name = '纤益益生菌 2盒套餐' AND deal_date = '2026-07-14');
+
+INSERT INTO deal (salesperson_id, customer_id, product_id, product_name, amount, deal_date, status)
+SELECT s.id, cu.id, 5, '纤益益生菌 单盒', 328, '2026-07-10', 'closed'
+FROM salesperson s, customer cu
+WHERE s.id = 2 AND cu.salesperson_id = 2 AND cu.customer_name LIKE '小鹿%'
+AND NOT EXISTS (SELECT 1 FROM deal WHERE customer_id = cu.id AND product_name = '纤益益生菌 单盒' AND deal_date = '2026-07-10');
+
+INSERT INTO deal (salesperson_id, customer_id, product_id, product_name, amount, deal_date, status)
+SELECT s.id, cu.id, 4, '纤益益生菌 2盒套餐', 656, '2026-07-13', 'closed'
+FROM salesperson s, customer cu
+WHERE s.id = 3 AND cu.salesperson_id = 3 AND cu.customer_name LIKE '小鹿%'
+AND NOT EXISTS (SELECT 1 FROM deal WHERE customer_id = cu.id AND product_name = '纤益益生菌 2盒套餐' AND deal_date = '2026-07-13');
 " 2>/dev/null || true

 DEAL_COUNT=$($PSQL -t -c "SELECT count(*) FROM deal")