identity:
  name: "Clean Professional"
  category: motion-graphics
  mood: polished, trustworthy, clear
  pace: moderate
  best_for: "Corporate explainers, educational content, SaaS demos, conference talks"

visual_language:
  color_palette:
    primary: ["#2563EB", "#1E40AF"]
    accent: ["#F59E0B", "#10B981"]
    background: "#FFFFFF"
    text: "#1F2937"
    muted: "#6B7280"
  composition: centered, generous whitespace, rule-of-thirds for key visuals
  texture: clean flat, no grain, no noise

typography:
  headings:
    font: "Inter"
    weight: 700
    tracking: "-0.02em"
  body:
    font: "Inter"
    weight: 400
    line_height: 1.6
  code:
    font: "JetBrains Mono"
    weight: 400
  stat_card:
    font: "Inter"
    weight: 800
    size_multiplier: 3.0
  scale_system: "major_third"
  weight_matrix:
    title: 800
    heading: 700
    body: 400
    caption: 400

motion:
  transitions: [fade, dissolve, slide-left]
  animation_style: "ease-in-out, clean, no bounce"
  pacing_rules:
    min_scene_hold_seconds: 2.5
    max_scene_hold_seconds: 12
    text_card_hold_seconds: 3.5
    stat_card_hold_seconds: 3.0
    transition_duration_seconds: 0.4
  entrance: "fade-up with slight scale (0.95 -> 1.0)"
  exit: "fade-out"

audio:
  voice_style: "professional, clear, moderate pace, warm but authoritative"
  music_mood: "ambient corporate, upbeat but not distracting"
  music_volume: 0.08
  sfx_style: "subtle clicks, soft whooshes on transitions"
  ducking_threshold_db: -3

asset_generation:
  image_prompt_prefix: "clean professional flat illustration, corporate style, white background, "
  image_negative_prompt: "photorealistic, 3d render, dark, grungy, cluttered, low quality"
  diagram_style: "clean lines, rounded nodes, subtle shadows"
  consistency_anchors:
    - "Blue (#2563EB) as primary accent in all illustrations"
    - "White/light gray backgrounds throughout"
    - "Flat illustration style, no 3D or photorealism"
    - "Consistent lighting: soft, even, no dramatic shadows"

overlays:
  stat_card:
    bg: "#F3F4F6"
    border: "#2563EB"
    radius: 8
    shadow: "0 2px 8px rgba(0,0,0,0.08)"
  key_term:
    bg: "#EFF6FF"
    text: "#1E40AF"
    radius: 4
  code_block:
    bg: "#1F2937"
    text: "#E5E7EB"
    highlight: "#F59E0B"

quality_rules:
  - "Minimum contrast ratio 4.5:1 for all text"
  - "No more than 3 colors on screen at once (excluding background)"
  - "Text must be readable at 720p"
  - "Every generated image uses the blue-white-gray palette"
  - "Hold establishing shots for 2.5s minimum"
  - "No rapid cuts — minimum 2s between transitions"

chart_palette:
  - "#2563EB"
  - "#F59E0B"
  - "#10B981"
  - "#8B5CF6"
  - "#EF4444"
  - "#06B6D4"

color_rules:
  harmony_type: "analogous"
  contrast_validation: true
  colorblind_safe: true